Hi! I'm Nicole, a senior content strategist and storyteller.
With 10+ years of experience across editorial, brand, and product-led environments, I’m an expert at crafting compelling brand narratives, using insights and analytics to help brands communicate clearly and consistently across high-visibility touchpoints.
I began my career in publishing, writing for leading Canadian outlets including HELLO! Magazine, Flare, The Kit, and Chatelaine. That foundation shaped how I approach writing today: with a strong editorial lens, attention to clarity and tone, and respect for craft.
Over time, my work expanded into brand and product-led roles, where I’ve partnered closely with marketing, design, product, and legal teams to develop brand narratives, define voice standards, and support campaigns and platforms at scale.
These days, my work focuses on brand writing, voice development, and content systems that help teams communicate more clearly as they grow.
